Reputation is an integral part of every business; it is the what your prospective clients look for when considering using your services. However, most organizations still manage their reputations and brand separately. Never realizing how valuable their reputation is. A bad Yelp, a bad Google review, negative Facebook comments, can all be devastating to a small business. A bad review will sometimes trigger an avalanche of negative reviews, seemingly spiraling out of control. What can you do? The first thing you should do is hire us.
A disconnect between reputation and brand results in a barrier to growth and success; perhaps even, a damaging force. It is the key problem every business should deal with at present, as businesses can no longer afford to have reputation and brand as standalone entities. Businesses require a new strategy that generates meaningful, worthwhile, progressive exchange with their customers. This is what our reputation management experts refer to as authentic engagement.
A key ingredient to your business success.
Factors That Affect Your Online Reputation
Your website should reflect your company in a way that shows exactly what a customer should expect. That is why we always stress a high quality, well-designed, easy to navigate website. This makes a statement that your customers will receive that sort of experience as your client.
Forget the static business site, which is the online version of your brochure. These days, people expect businesses to give information that is useful. This boosts your online reputation as an authority in your area of specialization. It also makes potential customers know you value them, and this is what a website is great for.
Social Media Profiles
Apart from your website, your social media profiles as well affect your reputation. To begin with, check out the username you have selected. If it is not your personal name or business name, ensure it is not something ridiculous. The issue of your avatar comes next. Occasionally, the only option is using your company’s logo. Other than that, don’t use anything offensive or puzzling.
Finally, pick your friends. The Facebook pages, your LinkedIn connections, and people you follow on Twitter, all reflect on your business. Pick them out wisely.
While bad online reviews are less than perfect, you can minimize the damage and also restore a client relationship in the manner you take action. Giving a comprehensive and quick response implies that you value the experience of the customer and wish to correct the issue. Having the discussion offline can be a solution to show targeted and personalized support. Your online reputation can be affected by bad reviews, so being able to respond to bad reviews is important to your company.
If past negative press or bad reviews are hunting you, the news might still take control of your search results on the web. Past mistakes must not be used as a platform to judge you, nor must you have to continuously respond to the public over time-wasting lawsuits, which belong in the courts.
Search Engine Ranking
The way you rank for your best keywords as well has an effect on your online reputation. If you are not appearing in the top 10 of the search engine results pages, then you are basically showcasing your inability to handle your own business.
Want to know how you are represented online? Do some Googling of your business name.