This was one of our first SEO projects in Portland. I had a friend that had been working in Las Vegas in the roofing business. Due to the recession and the building freeze in Las Vegas, he packed up his business and headed to the Pacific Northwest, finally settling in Portland. He gave me a call and was looking to see if I could help him set up his domain and get a small design up and running so that his Portland roofing business had a chance. Well, I wasn’t going to say no to him and I realized that this was a hard worker and that he did awesome work, so I knew once he started getting clients his business would shoot through the roof.
Here are the results we were able to get for him after taking him on as a client.
The important thing to remember here is that a small amount of traffic in a very competitive local niche is worth quite a bit of money.
In the case of “Portland Roof Repair” there is only a small amount of traffic to garner, which is then converted into a very successful business.
When you are evaluating your website performance it is important to analyze not only what keywords you are ranking for but are they generating a steady revenue stream to your small business. If your current digital marketing plan is lacking than it is time to look at hiring an SEO consultant to come in and evaluate exactly what is going on with your website and your needs. Many businesses choose to ignore this problem. When you do you are only allowing your competition to push further and further ahead while your business suffers and misses out on the opportunity to even engage those clients due to your underperforming website.