In this case, we had a pretty successful Portland Small Business. They already had some decent traffic but they were well aware they were not getting the most out of their website. How can a business tell if they are getting the most out of their website? Well, here is what you do, go into Yelp, check your rating and position there. Do you have great reviews and strong feedback? Then you are doing great. Now head over into Google, does your competitor that stinks on Yelp, outrank you in Google? That means you need help. Quickly.
What this small business owner needed was just a small fix in the right direction, they remained clients for 6 months and after that we knew we couldnt do much more for them so we let them loose and now just help on an hourly retainer when they need help or notice their traffic slipping.